Hypetrics is a brand-focused media platform built for the founders, retailers, and investors shaping the new India.

We tell stories of ambition, not just the ones that make headlines, but the ones that make the hustle worth it.

From Tier-1 boardrooms to Tier-3 shop floors, we track how brands are built, how capital flows, and how India sells.
We dive into the journeys of startup founders, decode offline retail strategies, and observe the shifts in funding and distribution with curiosity, not commentary.

We bring on:

Founder’s Perspective from bootstrapped to bold, from early product to market scale

Funding Watch  decoding investments without drama

Retail & Expansion  what’s really working across markets

Insights patterns we notice, stories we follow, questions we’re asking

We’re here to document the ambition that’s quietly building across India — in brands, in people, and in places often left out of the map.

This is the BOLD PERSPECTIVE of Indian business – raw, relevant, and worth telling.