Mamaearth, India’s prominent toxin-free personal care Brand has announced Palak Tiwari as a new addition to their Team. Palak Tiwari joins well-known actress Shilpa Shetty Kundra,who continues her long-standing association with the brand.This strategic move aims to strengthen the brand’s presence among younger audience. Palak Tiwari embodies confidence and authenticity, which really makes her a perfect fit for the brand.
Palak Tiwari began her association with mamaearth by endorsing Their ultimate Ubtan facewash in a television commercial along with Shilpa Shetty.
The campaign, articulated by Havas creative India, highlights the benefits of Mama Earth ubtan face wash, enriched with Traditional Ubtan ingredients like Turmeric and saffron. Showcasing its tan removal properties and ability to retain Natural glow.
The campaign sheds light on the detrimental effects of daily sun exposure and pollution on our skin. It begins with Palak Tiwari nostalgically recalling her once luminous complexion, now dulled by environmental factors. As she seeks a solution to revive her natural radiance,Shilpa Shetty Kundra steps in, recommending Mamaearth’s Ubtan Face Wash as the perfect antidote to restore Palak’s natural glow, enriched with traditional ubtan ingredients turmeric and saffron. Mamaearth ubtan facewash is designed to bring back the natural glow of the skin by eliminating tan and other damage to the skin caused by external factors. The Brand reinforces their promise of “Tan hataye,glow lautaye” reflecting how natural and traditional ingredients in skincare can restores one’s glow if used properly.
Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer, expressed her excitement: “Ubtan has been an integral part of Indian skincare traditions for centuries, and Mamaearth’s Ubtan Face Wash has become a trusted go-to solution. This campaign, featuring Shilpa Shetty Kundra and Palak Tiwari, highlights its efficacy. We’re thrilled to welcome Palak as our newest brand ambassador. Her confidence, authenticity, and bold spirit align perfectly with our brand values. As a popular influencer among younger audiences, Palak is an ideal fit for our brand ethos. Alongside Shilpa, this dynamic duo will help us reinforce our commitment to providing safe, natural, and effective skincare solutions.”
Palak Tiwari shared her excitement and enthusiasm, saying: “I’m delighted to join the Mamaearth family, a brand that embodies ‘Goodness Inside’ through its products and mission to create a greener planet. As a firm believer in the power of natural ingredients for skincare, I’m thrilled to be part of this journey, making natural skincare accessible to Indian consumers. Partnering with Shilpa Shetty Kundra makes this experience even more special, and I look forward to everyone discovering the magic of nature with us!”
Anupama Ramaswamy, Chief Creative Officer and Joint MD of Havas Creative India, explained, “We’ve all been there – looking at an old photo and wishing we could get our glow back. But the good news is that stubborn tanning isn’t permanent. Mamaearth’s Ubtan Facewash is a simple, effective solution that harnesses the natural goodness of Ubtan to restore our natural glow.
Our campaign tells a relatable story that resonates with young women. We’re thrilled to have Shilpa Shetty Kundra and Palak Tiwari on board, representing two generations of women who value natural skincare. Together, they bring a timeless yet contemporary touch to the brand, making its message more accessible and inspiring.”
As a part of this campaign, Mamaearth reinforces it’s commitment to safe, natural and effective skincare solutions. With Palak Tiwari and Shilpa Shetty on board, brand is set to it’s mission of providing high quality, toxin-free skincare products that cater to the evolving need of young indian consumers who are really cautious about Their skin and impact of such chemicals on their complexion.
