Kalki Koechlin, New Brand Face of MAX FASHION INDIA.
“New New You” Campaign with Kalki Koechlin Announced by Max Fashion
Max Fashion, the Middle East and India’s leading fashion brand, is embarking on a new chapter with the launch of its “New New You” campaign, featuring renowned actress and style icon Kalki Koechlin.
This exciting campaign celebrates the transformative power of style and the importance of embracing renewed self-confidence. The “New New You” collection boasts a diverse range of on-trend styles, from festive wear and workwear to casual outfits and glamorous occasion pieces, catering to every facet of a customer’s personality.
Kalki Koechlin: The Perfect Choice for a New Era
Known for pushing boundaries and staying true to her individuality, Kalki Koechlin perfectly embodies the spirit of the campaign. Her bold choices in both career and personal style resonate with Max Fashion’s vision to empower self-expression and connect with modern, aspiring families.
A Commitment to Freshness and Innovation
“New New You” underscores Max Fashion’s ongoing commitment to delivering fresh and exciting styles. The brand promises to introduce new products every week across its vast network of over 520 stores in 210+ Indian cities, as well as its user-friendly online platform (www.maxfashion.in). This dedication ensures a seamless and dynamic shopping experience for all customers.
A Campaign that Captures the Collection’s Versatility
The campaign film, shot in a vibrant European setting, showcases Kalki Koechlin effortlessly transitioning through a variety of looks from the collection. From a chic brunch outfit to a sophisticated evening ensemble, the film highlights the versatility of the pieces and how they cater to diverse personalities.
Kalki Koechlin: “I believe fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. I’m excited to be a part of it, and I have to admit that Max Fashion’s stylish, colorful, and cozy looks have totally blown me away.
Pallavi Pandey, Head of Marketing, Max Fashion: “The ‘New New You’ campaign is our commitment to constantly evolving as we embark on an exciting journey of transformation at Max Fashion.”
Sumit Chandna, Deputy CEO, Max Fashion: “Max Fashion’s growth and success have always been driven by our commitment to delivering value, quality, and fresh fashion to our customers. With the ‘New New You’ campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to our stores.”
Campaign Launch and Availability
The Max Fashion x Kalki Koechlin “New New You” campaign kicks off today, September 20th, across all Max Fashion stores in India and online at www.maxfashion.in.
About Max Fashion
Max Fashion is the largest fashion brand in the Middle East and India, offering global fashion trends at affordable prices. The brand caters to young families and millennials with a wide range of clothing, footwear, and accessories for men, women, and kids. Max Fashion operates through a robust omnichannel strategy, providing a seamless shopping experience both online and in-store.