McDonald’s India North and East has always been unique with their advertisement. Their launches are always a mixture of entertainment with a hint of mischief as they promote Their
product .
Call it a divine intervention or musical inspiration, Mcdonald’s India’s latest launch of their iconic and popular Shake Shake fries, introducing them as a divine reincarnation
of the secret vibration and sound of cosmos- an unmatched and humorous campaign. A music you can not only hear but also taste. Their latest ad campaign features “papaji”- a
musically blessed gentleman who discovered the sound of the universe composed by the shaking of the fries bag. He and his cult “shik shak shuk” helps us visualize the meaningful shaking of the fries bag.
A precise way and measurement of the fries along with 6 gms of peri Peri, with ultimate shaking of the bag, shik being left to right, shak being up and down and shuk being the swinging of the bag. By these, you get to taste the exclusive tune of the sacred music.
Commenting on the intuition behind this unique campaign, Rajeev Ranjan, Managing Director, McDonald’s India – North and East stated that, “At McDonald’s, we believe every meal should be
more than just delicious! Our Shaka Shaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake and
bite, you become part of the flavor adventure, making each meal uniquely yours get ready to shake the things up and make your every meal an adventure of flavor- full of fun and excitement.,
”
With Papaji and his cult, McDonald’s India – north and east takes everyone on the journey of musical enlightenment with its crunch and crispiness. Papaji’s ‘special’ realization and
revelation about the sound of fries gives birth to Shaka Shaka – a new Avatar of fries which you can not taste without shik, shak, shuking it.
Papaji fabricates his cult in order to give the knowledge and enlightenment of shaka shaka to the generation of youngsters. Certain words of papaji’s grabs attention immediately, like for example,
“God would not have given you the Shaka Shaka if he didn’t want you to shake it.” And “Fries may be French but its sound is universal.”
You can find papaji along with his cult, taking Shaka Shaka classes at certain McDonald’s stores. Well if you’re too lazy to go out even you can still get the enlightenment of the fries by attending the tutorial on YouTube. But!Make sure that you’re attending it with a bag of shaka shaka in your hand! The campaign delivered the importance of Shaka Shaka fries cleverly through the element of music. Keeping their Gen-z customers close to their heart.
Finely tune your Shaka Shaka to the cosmic rhythm and harness the vibrations of the universe Just at ₹69.
Along with this beautiful journey of shaka shaka, McDonald’s india – north and east have also launched some other eye-catching deals “Mc
Deals like
•Mchiken patty + peri peri seasoning Just at ₹69
•McAloo tikki burger + peri peri fries at Just
₹79
•chicken surprise/veg surprise + peri peri fries at
Just ₹89