AJIO has announced a strategic partnership with H&M, bringing the international fashion brand to its online platform. This collaboration will offer customers a wider range of stylish options.
The collaboration between H&M and AJIO is a win-win for both companies. AJIO will strengthen its international brand portfolio, and H&M will gain access to AJIO’s vast online customer base in India, accelerating its market penetration.
H&M is set to debut a vast new collection on AJIO, boasting more than 10,000 styles spanning womenswear, menswear, kidswear, and home décor. Prices kick off at an affordable Rs 399.
“Vineeth Nair, CEO of AJIO, expressed enthusiasm about the collaboration, saying, “We have put a lot of effort into bringing international fashion to AJIO.” Adding H&M to our platform is a significant step in offering our customers a wider range of top brands and styles.'”
H&M and AJIO are teaming up to make H&M’s clothes easier to buy for people in India by using AJIO’s website . This aligns with H&M’s goal of offering high-quality clothing to everyone.”