India’s beauty landscape is undergoing a fascinating transition as customer preferences continue to be shaped by global trends. Among these, one of the most significant trends is Korean beauty (K-beauty), which is well-known for its natural ingredients, creative formulas, and all-encompassing skincare philosophy. For the uninitiated, K-beauty has been making waves globally for its cutting-edge skincare and makeup products, enormous attention to detail, and commitment to use high-quality, clinically-tested ingredients. The K-beauty market has experienced unmatchable growth in recent years, with global sales projected to reach $12.5 billion by 2025.
In a bold move, Tira beauty- an omnichannel beauty retail platform- powered by reliance has launched Milktouch and Sungboon Editor– two of South Korea’s most sought and Award-winning brands in India. This launch marks a remarkable milestone in India’s beauty industry, providing consumers with direct access to Korea’s most celebrated skin-care and makeup brands in India. K-beauty enthusiast or not but one has probably heard about these iconic brands known for their innovative and skin-friendly ingredient based products.
Milktouch, a beloved k-beauty brand known for their customer-centric approach. Company’s name represents its goal of having “milk-like” skin—smooth, glowing, and healthy. Milktouch prioritizes consumer input while developing new products to properly meet certain skincare issues and requirements. The product’s range includes a wide variety of cosmetics and skincare items, such as skin care packages, concealers, and cushion foundations.
The MilkTouch All Day Skin Fit Milky Glow Cushion, a cushion foundation with long-lasting coverage, is one of its most notable products. Its cutting-edge “skin-fit” formula guarantees a smooth, organic finish.
The Hedera Helix Relaxing Cream, a high-end moisturizer enhanced with Hedera helix extract, which is well-known for its calming and antioxidant qualities, is another client favorite.
Another well-known Korean brand is Sungboon editor — an ingredient-focused company that is committed to develop clinically proven products that successfully address particular skin issues. Sungboon, the brand’s name, comes from the Korean expression “seong-boon” which translates to “to make the skin healthy and beautiful.”
Based on the idea of “visible results,” Sungboon’s product range is made to provide observable enhancements, whether the goal is to reduce wrinkles and fine lines, increase skin suppleness, or treat hyperpigmentation.
The Green Tomato Pore Lifting Ampoule is one of its best-selling items; it’s a potent serum enhanced with green tomato extract that helps tighten pores and increase skin firmness. Because of its lightweight and quick-absorbing composition, it’s a great option for everyday usage.
Tira’s strategic partnership with Milktouch and Sungboon Editor demonstrates its commitment to introduce the world’s most coveted beauty products to India. By collaborating with these leaders in the K-beauty sector, Tira broadens its carefully chosen range of high-end beauty brands renowned for their viral success and creative formulations, providing customers with an unparalleled beauty shopping experience that skillfully combines local relevance with international excellence.
This collaboration strengthens Tira’s standing as India’s top provider for high-end, internationally sourced cosmetics.
With Milktouch and Sungboon Editor’s extensive ranges of high-quality, clinically-tested skincare and makeup products, this collaboration will cater to the unique needs of diverse Indian skin types and concerns.
Together, Tira, Milktouch, and Sungboon Editor look forward to re-define the Indian beauty industry, offering customers an unique beauty shopping experience that seamlessly blends global excellence with local relevance. This partnership further cements Tira’s position as India’s premier destination for luxury, globally-sourced beauty products.
Milktouch and sungboon editor, both are available on Tira’s official website and a few selected Tira stores.