Samsung India has once again Raised the bar in the smartphone industry with their latest ad campaign launch, featuring CID to bring a whole lot of nostalgia into a simple ad campaign. The collaboration is centered around Newly launched M series of Samsung Galaxy smartphones.
The campaign is launched in a series of videos as the famous TV detectives investigate “New monsters in the town”- A reference to Galaxy M16 5G and M06 5G. The campaign is to amplify the appeal of Samsung Galaxy M series among our dynamic tech-savvy Gen-z consumers.
In a thrilling move– The CID themed ad campaign features iconic characters of the show- ACP Pradyuman, Abhijeet and Daya, even Dr. Salunkhe who has been solving cases on the TV for nearly three decades. CID’s involvement in the campaign showcases the bold and unique marketing strategy of Samsung. To build the anticipation, the campaign has used interactive polls and stories before the final reveal and unlike any other launch highlighting a typical influencer-driven set-up the reveal features a forensic lab as the scientist himself unboxes the monster. The team is later shown solving the cases using Samsung Galaxy M16 and M06, highlighting the device’s high-tech features.
Samsung Galaxy M series is the epitome of Samsung’s commitment to democratizing innovation and making cutting-edge technology accessible to all. With its powerful processor, sleek design, long-lasting battery and affordable price points, the Galaxy M series has become a top choice for Indian consumers.
As we’re onto it already, let’s take a look on some iconic features of this “Monsters”
Galaxy M16 5G
•6.7″ Full HD Super AMOLED display with 90 HZ refresh rate
•MediaTek Dimensity 6300 processor
•Up to 8GB RAM and 128GB storage
•50MP primary camera, 5MP ultra-wide lens, and 2MP macro camera along with 13MP Front camera
•5000mAh battery with 25W fast charging
•Available in three different attractive colours- Mint Green, Blush pink and Thunder black
Galaxy M06 5G
• 6.7″ HD+ display with 90HZ refresh rate
• MediaTek Dimensity 6300 processor
•Up to 6GB RAM and 128GB storage
• 50MP primary camera and 2MP depth camera along with 8MP front camera
•5000mAh battery with 25W fast charging
Both phones come with Android 15-based One UI custom skin, 5G connectivity, Wi-Fi 5, Bluetooth 5.3, and NFC. They also feature a side-mounted fingerprint sensor and Samsung Wallet with Tap and Pay and are to be sold in such an affordable price range of ₹9,999 to ₹14,999.
According to Aditya Babbar, Vice President of Business at Samsung India, “The latest Galaxy M series devices are a testament to our commitment to Indian consumers’ preferences for power-packed performance and stylish design. From meaningful innovation to a full 5G experience and battery life, Galaxy M06 5G and Galaxy M16 5G deliver the best experience to meet our customers’ needs.”
Mandeep Sharma, National Head of Cheil India – Samsung Business, stated, “The return of this iconic show, especially for millennials, brings a wave of nostalgia. The characters’ personalities perfectly align with the ‘Monster’ attitude that has defined the M Series, making this collaboration a natural fit.”
Sudhir Das, Senior ECD at Cheil India, added, “We carefully planned every aspect of this campaign, from the unboxing videos to Instagram stories with a limited shelf life. What’s special about this campaign is its cross-generational appeal ,my nephew and my mother were both equally excited about it. The campaign is a true reflection of how this show resonates with all ages.”
With their latest campaign Samsung is making it clear that the M series is built for those who demand more from their smartphones at an affordable price. This campaign is all about embracing speed, endurance, and innovation because Why settle for average when you can have a monster of a smartphone?